I like that one of the slogans for the U.S. soccer team's World Cup campaign is: "Less than 20 years ago microscopic islands laughed at us."
It seems that a major theme for promoting the U.S. team is playing up how much everyone else hates us. We're selling all sorts of gear with the phrase "Don't Tread On Me" on it.
It kind of falls apart, though, with a rap video featuring Clint Dempsey.
My new rule for movies is this: if Hillary Duff isn't in it, I'm not watching.