Thursday, September 27, 2007

Mike Stonecreek reports

video
When I worked in local television news one of the things I hated most were health reports. More often than not, they were shockingly uninformative and the only reason the newscast carried them is because they were sponsored. In America's free press, the sponsor is king.

This video might not make any sense to international viewers, or indeed anyone who hasn't spent several years working (read: "suffering") in American local media, but Adam and my dad will get it, and blogging is all about targeting a narrow audience.

Were it real, of course, this report would be twice as long and even more useless. And because it would be sponsored we would drop actual news to ensure that it aired: "Oops. The show's running heavy, I'm going to axe this stuff about the crumbling American economy to make space for health."

I am particularly tickled with my choice of news guy name.

9 comments:

Chris Cope said...

That shirt and tie make me look as if I am auditioning for the part of Nathan Detroit.

Anonymous said...

Hey... do you have a link to that study? I'd like to post it today.

Adam

Maria said...

I particularly enjoy you holding up the study for the camera. "As you can see here..." No! I can't see! I can't see here, reporter guy! Oh, the joys of working for local news.

elimare said...

I think Wales is making you a bit crazy. Or maybe you were always like that and its just bringing it out.

elimare said...

Also, MORE OF THIS!

bryan torre said...

I think you pretty much nailed it. I love TV. Not.

Kerry said...

Thank you, Dr. Gupta.

Zoe said...

That was freaking hilarious. Sadly, I could totally see something like that on the news here...

a. fortis said...

I liked the gratuitous flipping through important-looking papers.