Thursday, September 27, 2007
Mike Stonecreek reports
When I worked in local television news one of the things I hated most were health reports. More often than not, they were shockingly uninformative and the only reason the newscast carried them is because they were sponsored. In America's free press, the sponsor is king.
This video might not make any sense to international viewers, or indeed anyone who hasn't spent several years working (read: "suffering") in American local media, but Adam and my dad will get it, and blogging is all about targeting a narrow audience.
Were it real, of course, this report would be twice as long and even more useless. And because it would be sponsored we would drop actual news to ensure that it aired: "Oops. The show's running heavy, I'm going to axe this stuff about the crumbling American economy to make space for health."
I am particularly tickled with my choice of news guy name.